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Tag: announcements

PwC: SAP AI Strategy Shifts Toward Enterprise Execution

SAP’s latest AI announcements at Sapphire are landing as enterprise customers move beyond experimentation and begin demanding measurable returns, stronger governance, and scalable operational outcomes from AI investments. Patrick Pugh, global and U.S. alliances leader at PwC, told Channel Insider that the event reflected a broader shift in the SAP market: enterprises are increasingly embedding…