Geek-Guy.com

Tag: brands

Hasbro Cyberattack: Timeline, Impact, and Industry Implications

Hasbro, the Rhode Island-based toy and game company that owns brands like Monopoly, Play-Doh, Peppa Pig, and Transformers, said in late March 2026 that someone had broken into its network without permission. On March 28, the intrusion was found, and Hasbro had to take parts of its systems offline while investigators and cybersecurity experts worked…

Pattern Launches End-To-End Generative Engine Optimisation Framework for Australian Brands

Pattern Group Inc. (Nasdaq: PTRN) (“Pattern”), a leader in accelerating brands on global ecommerce marketplaces by leveraging proprietary technology and AI, today announced the launch of two new tools designed to facilitate and measure brand discovery through emerging AI platforms. Together, Patterns’ proprietary Large Language Model (LLM) Access Audit and Generative Engine Optimisation (GEO) Scorecard…

Airline brands become launchpads for phishing, crypto fraud

Airline brands sit at the center of peak travel booking cycles, loyalty programs, and high value transactions. Criminal groups continue to register thousands of lookalike domains tied to these brands, targeting travelers, employees, and business partners. Recent threat intelligence from BforeAI’s PreCrime Labs identifies sustained impersonation activity across the global commercial airline sector. Between September…

Groupe Rocher CISO on strengthening a modern retail cybersecurity strategy

Global retail and beauty brands manage a unique cybersecurity balancing act. They depend on consumer trust, massive volumes of personal data, and a sprawling network of vendors, while also managing thousands of physical locations and dynamic digital growth. In this Help Net Security interview, Jérôme Etienne, Group CISO, Groupe Rocher shares practical insights on closing…