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Tag: MacBook

Apple unveiled a new high-end market opportunity this week

Though I reviewed Apple’s recently-introduced MacBook Neo, M5 MacBook Air, and M5 Max MacBook Pro, I didn’t look at Apple’s new displays. But it is noteworthy that even these products open up new opportunities for the company. That’s because Apple this week gained FDA clearance for the Medical Imaging Calibration feature introduced in the Studio Display XDR. Just as the affordable MacBook Neo opens…

Hexnode CEO: MacBook Neo forces IT to rethink its budget laptop strategy

Apple’s MacBook Neo (reviewed here) challenges what we expect from budget laptops. Accompanied by shrewd enterprise-focused moves, the new model gives Apple a chance to convert hitherto resistant IT purchasers to adopt its platforms. I spoke with Hexnode CEO Apu Pavithran to get some sense of this potential. Apple’s decision to introduce a $599 laptop is hugely significant, said Pavithran.…