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Tag: owner

GUEST ESSAY: How augmented reality (AR) can turn building images into ad space with no control

Every major building in America has three things: a physical address, a legal owner, and an unmonitored attack surface. Related: Sam Altman’s quest to usurp the browswer That surface extends from the ground up through every floor, every facade, and into the airspace above — invisible, commercially exploited, and almost entirely ungoverned. It is the…