It’s hard for people to tell the difference between AI-generated advertising and writing. So why do they respond better to the human-made stuff? AI vs. Mad Men Ipsos, along with faculty members from Syracuse University’s S.I. Newhouse School of Public Communications, just published a unique advertising study. They took 20 real ads from major brands,…
Tag: advertising
Global Security News
Meta’s Cheap Stock Is an Investor Trap
The company’s advertising business is booming, but deep problems loom pretty much everywhere else.
Global Security News
Careful what you wish for
The problem with advertising is not that you waste half your money but that you don’t know which half.
AI, Global Security News
Google expands Gemini AI use to fight malicious ads on its platform
Google says it is increasingly using its Gemini AI models to detect and block harmful ads on its advertising platforms, as scammers and threat actors continue to evolve their tactics to evade detection. […]
AI, Global Security News
Meta Expected to Unseat Google as World’s Largest Digital-Ad Player
The owner of Instagram and Facebook has fueled growth with new advertising products and AI.
AI, Global Security News, privacy
Apple: Local business ads are coming to Apple Maps
Following years of speculation, Apple has confirmed it intends to introduce advertising in Apple Maps — specifically a business-focused offering designed to grab a chunk of the estimated $296 billion location-based ads market. Announced alongside big changes in Apple’s services for business, including international introduction of services previously available with Apple Business Essentials in the…
GeekGuyBlog
Meta and TikTok Under Scrutiny for User Data Privacy Violations
Recent research reveals troubling data privacy violations by Meta and TikTok, raising urgent questions about user security and ethical advertising practices.
AI, Global Security News, malware, Risk Management
That attractive online ad might be a malware trap
Malware increasingly travels through the infrastructure that delivers online advertising. The Media Trust’s Global Report on Digital Trust, Ad Integrity, and the Protection of People describes a digital ad ecosystem where scam campaigns, malicious redirects, and malware delivery appear alongside marketing traffic. The financial impact of these threats continues to grow. Estimated consumer and business…
AI, Global Security News
Why Enterprises Need Advanced PPC Management Frameworks
Managers are constantly searching for methods to get the most out of their advertising campaigns. Pay-per-click management frameworks that use advanced techniques can include organized features that help achieve measurable results and promote growth. Even the most boring campaigns can drive revenue and brand growth if teams are made to feel at ease with these…