The marketing industry has come a long way in accepting the revolutionary changes occurring in consumer-targeted advertising. The next step in preparing for a cookieless future is pioneering new ways to access additional data in a privacy compliant manner. “If you haven’t already, you need to start getting very serious about all of this because
Tag: Marketing
Global IT News
Microsoft announces Viva Sales to capture data for CRMs
by Tom Li •
Microsoft is expanding the capabilities of Viva, its employee experience platform, with Viva Sales, an application designed to complement customer relationship management systems (CRMs). What is Microsoft Viva Sales? Viva Sales’ marquee benefit is its ability to automatically capture customer data through its tagging feature and feed it into any CRM such as Salesforce CRM
Global Security News
FTC Seeks Public Comment on Modernizing Its Digital Deception Guidance
by Hunton Andrews Kurth LLP •
On June 3, 2022, the Federal Trade Commission announced it is seeking public comment on its 2013 guidance, “.com Disclosures: How to Make Effective Disclosures in Digital Advertising.” The public can provide comments on possible updates to the guidance through August 2, 2022. Continue Reading
Global Security News
House and Senate Release a Bipartisan U.S. Federal Privacy Bill
by Hunton Andrews Kurth LLP •
On June 3, 2022, House Energy and Commerce Chair Rep. Frank Pallone, Ranking Member Rep. Cathy McMorris Rodgers and Senate Commerce, Science and Transportation Committee Ranking Member Sen. Roger Wicker released a new comprehensive federal privacy bill, the American Data Privacy and Protection Act. Continue Reading
Global Security News
FTC Publishes Notices Proposing Updates to Telemarketing Sale Rules
by Hunton Andrews Kurth LLP •
On April 28, 2022, the FTC published a Notice of Proposed Rulemaking and an Advance Notice of Proposed Rulemaking, proposing several updates to the Telemarketing Sale Rules. Continue Reading
Global Security News
FDA Issues Draft Cybersecurity Guidance for Medical Devices
by Hunton Andrews Kurth LLP •
On April 8, 2022, the Food and Drug Administration issued Cybersecurity in Medical Devices: Quality System Considerations and Content of Premarket Submissions, a draft guidance document for industry and FDA staff. Industry stakeholders will have until July 7, 2022 to comment on the proposed guidance. Continue Reading
Global IT News
Canada’s foodservice industry to get its first metaverse marketplace
by Pragya Sehgal •
Restaurants Canada has partnered with Nextech AR Solutions to develop the first metaverse marketplace for Canada’s foodservice industry
The post Canada’s foodservice industry to get its first metaverse marketplace first appeared on IT World Canada.
Global IT News
Reports from Square reveal new ways to transform businesses with technology in 2022
by Samira Balsara •
Two new commerce reports from Square, a software, payments and hardware solution for businesses, indicate Canadian businesses are looking for new ways to reach customers and transform businesses.
The post Reports from Square reveal new ways to transform businesses with technology in 2022 first appeared on IT World Canada.
Global IT News
Alida wins Comparably’s award for Best Company Outlook
by Samira Balsara •
Vancouver-based Alida, a Total Experience Management (TXM) vendor that helps brands transform customer, product, employee, and brand experience, has been selected as a 2022 “Best Company Outlook” winner from Comparably. It ranked number one on the “Best 50” list of small to mid-sized companies, and was number 41 for “Best Marketing Team” among the top 50 […]
The post Alida wins Comparably’s award for Best Company Outlook first appeared on IT World Canada.
Global Security News
European Union Reached a Political Agreement on the Digital Markets Act
by Hunton Andrews Kurth LLP •
On March 24, 2022, the European Union unveiled the final text of the Digital Markets Act that was reached following trilogue negotiations between the European Commission, European Parliament and EU Member States. Continue Reading
Global Security News
FTC Announces Proposed Settlement with CafePress over Alleged Data Breach Cover Up
by Hunton Andrews Kurth LLP •
On March 15, 2022, the FTC announced a proposed settlement with custom merchandise platform CafePress in connection with the company’s alleged failure to implement reasonable security measures, and its alleged attempt to cover up a 2019 data breach. Continue Reading
Global Security News
President Biden Calls for Stronger Privacy Protections for Children in State of the Union
by Hunton Andrews Kurth LLP •
On March 1, 2022, President Biden, in his first State of the Union address, called on Congress to strengthen privacy protections for children, including by banning online platforms from excessive data collection and targeted advertising for children and young people. Continue Reading
Global Security News
Fitness App Agrees to Pay $56 Million to Settle Class Action Alleging Dark Pattern Practices
by Hunton Andrews Kurth LLP •
On February 14, 2022, Noom Inc., a popular weight loss and fitness app, agreed to pay $56 million, and provide an additional $6 million in subscription credits to settle a putative class action in New York federal court. Continue Reading
Global Security News
French CNIL Releases 2022 Enforcement Priorities
by Hunton Andrews Kurth LLP •
On February 15, 2022, the French Data Protection Authority published its enforcement priority topics for 2022, which focused on direct marketing, monitoring teleworking employees and cloud computing. Continue Reading
Global IT News
Avoid pitfalls of GDPR in Canada’s new privacy law, government told
by Howard Solomon •
With the government promising another attempt to update PIPEDA, the Canadian Marketing Association says GRPR isn’t an ideal model
The post Avoid pitfalls of GDPR in Canada’s new privacy law, government told first appeared on IT World Canada.
Global Security News
Belgian DPA Finds IAB Europe Transparency and Consent Framework in Violation of the GDPR
by Hunton Andrews Kurth LLP •
On February 2, 2022, the Litigation Chamber of the Belgian Data Protection Authority imposed a 250,000 Euro fine against the Interactive Advertising Bureau Europe for several alleged infringements of the GDPR, following an investigation into IAB Europe’s Transparency and Consent Framework. Continue Reading
Global IT News
Coffee Briefing Jan. 25, 2022 – Chrome API for interest-based ads.; SAS Hackathon 2022 Kickoff; G Suite legacy free edition ending soon; and more
by Pragya Sehgal •
Coffee Briefings are timely deliveries of the latest ITWC headlines, interviews, and podcasts. Grab a coffee and take five while you nibble on these tidbits.
The post Coffee Briefing Jan. 25, 2022 – Chrome API for interest-based ads.; SAS Hackathon 2022 Kickoff; G Suite legacy free edition ending soon; and more first appeared on IT World Canada.
Global Security News
Austrian DPA Finds Data Transfers Resulting from Analytics Cookie Use to Be in Violation of GDPR Data Transfer Requirements
by Hunton Andrews Kurth LLP •
The Austrian data protection authority recently published a decision finding that the use of Google Analytics cookies violates both Chapter V of the GDPR, which establishes the rules on international data transfers, and the Schrems II judgment of the Court of Justice of the European Union. Continue Reading
Global Security News
FTC Settles with Loan Application Company Over Alleged Misuse of Sensitive Personal Information
by Hunton Andrews Kurth LLP •
Earlier this month, the Federal Trade Commission reached a $1.5 million settlement with loan application company ITMedia Solutions LLC over alleged violations of the FTC Act and Fair Credit Reporting Act. The FTC alleged that ITMedia deceptively acquired and indiscriminately shared consumers’ sensitive personal information under the guise of connecting them with lenders. Continue Reading
Global Security News
FTC Seeks Comments on Accountable Tech’s Petition for Rulemaking to Prohibit Surveillance Advertising
by Hunton Andrews Kurth LLP •
On December 27, 2021, the Federal Trade Commission sought public comment on a petition filed by Accountable Tech calling on the FTC to use its rulemaking authority to prohibit “surveillance advertising” as an “unfair method of competition.” Continue Reading
Europe, Global Security News, North America
Saying Hello
by Pam Lefkowitz •
Bringing on new clients is scary and exciting all at the same time. Let’s talk strategy for making that transition smooth.
The post Saying Hello appeared first on JumpCloud.
The post Saying Hello appeared first on Security Boulevard.
Global Security News
EU Parliament Gives Green Light to Digital Markets Act
by Hunton Andrews Kurth LLP •
The European Parliament adopted its position on the proposal for a Digital Markets Act, ahead of negotiations with the Council of the European Union. This blog entry examines the key amendments to the DMA by Members of the European Parliament. Continue Reading
Global IT News
Coffee Briefing, Dec. 21, 2021 – Sage Intacct expands in retail and ecommerce vertical; Toronto firm launches AI client churn risk predictor; and more
by Pragya Sehgal •
Coffee Briefings are timely deliveries of the latest ITWC headlines, interviews, and podcasts. Grab a coffee and take five while you nibble on these tidbits.
The post Coffee Briefing, Dec. 21, 2021 – Sage Intacct expands in retail and ecommerce vertical; Toronto firm launches AI client churn risk predictor; and more first appeared on IT World Canada.
Global Security News
FTC Announces $2 Million Settlement with Ad Exchange Over Alleged COPPA Violations
by Hunton Andrews Kurth LLP •
On December 15, 2021, the Federal Trade Commission announced a $2 million settlement with OpenX Technologies in connection with alleged violations of the COPPA Rule and the FTC Act. The FTC alleged that OpenX knowingly collected personal information from children under 13 without parental consent and collected geolocation data from users who opted out of being tracked. Continue Reading
Europe, Global Security News, North America
Log4J Vulnerability: The Latest Information Your Software Developers Need To Know About Log4Shell
by Mike Larkin, Founder & CTO •
Happy Holidays!
The post Log4J Vulnerability: The Latest Information Your Software Developers Need To Know About Log4Shell appeared first on Security Boulevard.
Global IT News
Adobe MAX 2021 conference rolls out new features to enhance creativity for customers
by Samira Balsara •
The Adobe MAX 2021 creative conference kicked off this week with several new announcements to enhance creativity for customers globally.
The post Adobe MAX 2021 conference rolls out new features to enhance creativity for customers first appeared on IT World Canada.
Global IT News
Don’t look now, but here comes the future of digital signage
by Glenn Weir •
Unless you live in a remote part of the country, chances are there’s at least one digital sign within a block of where you live. Digital signs are everywhere now, and the market around them is projected to rise to $32B by 2026 from $17.23B in 2018. The industry around digital signs has definite momentum […]
The post Don’t look now, but here comes the future of digital signage first appeared on IT World Canada.