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Tag: markets

Apple goes global with key MDM tools and services for business

As it steadily grows its share in business markets, Apple has at last introduced its very useful collection of services for small and mid-sized businesses (SMBs), Apple Business Essentials, outside the US; except it’s not called Apple Business Essentials, and much of it will be free. First introduced November 2021 following the company’s acquisition of Fleetsmith, Business Essentials is…

Apple’s enterprise partners evolve their channel approach

Enterprise tech markets are complex, not just because of technology but also because every business has different needs, strategies, compliance requirements, and customers. The diversity means that when it comes to tech deployment, channel resellers play an important role in tech purchasing. The role of channel resellers “We’re seeing tremendous momentum around Mac in the…