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Category: E-Commerce

YouTube introduces an interactive product feed for shoppable TV ads

YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany Broski and MrBeast.  During its upfront presentation, YouTube executives introduced new ad formats coming to the platform, including an enhanced shoppable connected TV (CTV) offering that includes a new interactive product…

Fintech founder charged with fraud after ‘AI’ shopping app found to be powered by humans in the Philippines

Albert Saniger, the founder and former CEO of Nate, an AI shopping app that promised a “universal” checkout experience, was charged with defrauding investors on Wednesday, according to a press release from the U.S. Department of Justice. Founded in 2018, Nate raised over $50 million from investors like Coatue and Forerunner Ventures, most recently raising…

Amazon launches personalized shopping prompts as part of its generative AI push

Amazon continues to infuse AI into its shopping tools to encourage customers to make more purchases. The company announced on Wednesday a new feature called “Interests,” aimed at creating a more personalized and conversational search experience.  With the new feature, customers can enter tailored prompts in the search bar, reflecting their interests, preferences, and even…

Google’s Shopping tab has a new AI tool that takes your fashion idea and suggests similar clothing

On Wednesday, Google announced the launch of a new AI image feature for its Shopping tab, designed to help users find clothing items they envision by allowing them to search using their own words. The company is also expanding its AR beauty and virtual try-on tools. The new feature, “Vision Match,” is now available in…

Amazon tests sending customers directly to brands’ websites when it doesn’t stock their products

Remember that Christmas movie “Miracle on 34th Street,” where Macy’s in-store Santa, Kris Kringle, sends a frazzled shopper to a competitor’s store to find the Christmas present her son wanted because Macy’s was out of stock? Now, Amazon is doing the same thing online. The retailer announced on Tuesday the test of a new Amazon…

Livestream shopping app Whatnot raises $265M, pinning valuation at nearly $5B

Whatnot, the platform that allows users to sell items such as trading cards, comics, and sneakers through live videos, announced on Wednesday that it has secured $265 million in a Series E funding round, a significant investment for a livestream shopping platform. This round puts Whatnot’s valuation at $4.97 billion. The investment marks an important…

5 Small Business E-Commerce Trends for 2022 

The e-commerce space has seen a huge boom over the past two years due to changes in consumer shopping habits. This year will likely see major changes and advancements in e-commerce, and your business may get left behind if you don’t stay ahead of the curve.  Here are the top e-commerce trends that small businesses […]

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