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Tag: Partner

Dell’s Partner Program Shifts to Strategic Customer Outcomes

Dell Technologies recently introduced new enhancements to its partner program, including rebates and incentives to enhance customer outcomes. Launching in August 2026, the partner program refresh centers on differentiated rebates for strategic solutions; focuses accounts on incentives; and recognizes impact from advisory and systems integrator co-sell. During Dell Technologies World 2026, Channel Insider spoke with…

DXC, WWT on Dell’s Partner Program & Enterprise AI Growth

At Dell Technologies World 2026, much of the conference focused on partner program enhancements the organization recently made. For partners like DXC and World Wide Technologies (WWT), these enhancements provide even greater opportunities to provide strong customer outcomes.  They reinforce what both DXC and WWT already know: Dell’s Partner Program is a major reason their…

Dell Set to Make Partner Program Enhancements

Dell Technologies is introducing new enhancements to Dell’s partner program, including rebates and incentives aligned to strategic solutions and customer outcomes. Dell aligns partner incentives to customer outcomes across the portfolio These enhancements are launching in August 2026 and are built around rewarding the outcomes customers expect. “We’re announcing pretty significant enhancements to our program,”…

Optiv Refines Partner Program as AI Reshapes Cybersecurity

John Hurley, chief revenue officer at Optiv, said the company’s OptivOne partner program was designed to bring more transparency, predictability, and defined rules of engagement to a cybersecurity ecosystem he described as “hyper competitive.” “This marketplace that we deal with today is very competitive, like hyper competitive,” Hurley told Channel Insider. “When you partner with…

Cyberattack: First they come for Foxconn, then they come for you

Apple’s key manufacturing partner Foxconn has confirmed its US factories suffered a ransomware attack in recent days after the gang responsible claimed to have stolen 8TB of data from the company — including confidential Apple information. This isn’t the first attack to hit Foxconn, and such is the scale and value of the company that it is unlikely…

Pine Services Group Acquires Australian ERP Firm Stratus

Evergreen’s Pine Services Group has acquired Australian ERP consulting and implementation partner Stratus Consulting Group, expanding the company’s presence in the Asia-Pacific market as demand for cloud modernization and enterprise application services continues driving consolidation across the IT services sector. Acquisition expands Pine’s global services footprint With Stratus joining the portfolio, Pine now operates across…

TD SYNNEX Adds BCM One Voice and UCaaS Services

TD SYNNEX is adding more communications firepower to its partner ecosystem through a new partnership with BCM One, bringing voice, network services, and white-label UCaaS into the mix. Through the agreement, partners can now offer Pure IP’s global voice and network services alongside SkySwitch’s white-label UCaaS platform. It makes it much easier to integrate communications…

Tines Targets Partner-Led Growth in North America

Tines is expanding its channel and technology partner ecosystem as enterprise demand grows for intelligent workflows that connect automation, AI, and human decision-making across security and IT operations. The intelligent workflow platform announced 75 new technology partners for fiscal year 2026, along with 25% growth in its channel partner network.  The company said collaborations with…

Fleet hopes to be the MDM provider for the AI Era

Fleet, the independent, open-source, multi-platform MDM service, recently announced its new partner program for VARs and MSPs serving enterprise customers and recruited MobileIron co-founder Suresh Batchu to serve on the company’s board. With those moves in mind, I caught up with company CEO Mike McNeil to find out more about the Fleet’s plans. Given the company’s…

Microsoft Pushes Partners Deeper Into Copilot and AI Tools

Microsoft is expanding its AI channel strategy with new partner benefits, updated recognition programs, and additional tooling to accelerate enterprise adoption of Copilot, security, and agent-based offerings.  The moves show how the company is trying to turn strong AI demand into a more repeatable partner-led sales and services motion. Microsoft posts strong earnings across cloud…

The 6 Best Partner Relationship Management (PRM) Software in 2026

Partner Relationship Management (PRM) software is a type of B2B solution designed to help companies manage and optimize their partner relationships. The best PRM platforms typically include features such as partner management, lead distribution, deal registration, and incentives and rewards management to drive better outcomes. In this guide, we’ll explore the top PRM software solutions…

akto Achieves Boomi Platinum Partner Status to Support AI-Ready Foundations

akto today announced it has been recognised as a Boomi Platinum Partner, reflecting the company’s long‑standing capability delivering integration solutions that enable organisation-wide connectivity, automation and scale on the Boomi Enterprise Platform. The recognition highlights akto’s consistent delivery of business outcomes for clients and growing demand for AI‑ready foundations.

AppDirect Acquires PartnerStack for Unified Commerce Platform

AppDirect, a B2B subscription commerce platform provider, has acquired PartnerStack, a partner relationship management (PRM) platform with one of the largest B2B partner networks globally.  The integration aims to embed a powerful partner ecosystem engine into the AppDirect subscription commerce platform, enhancing its ability to help companies leverage ecosystems and distribution as a primary growth…

RapidScale Set to Announce New Partner Program

RapidScale, a managed cloud services organization, has announced its new partner program to change how it engages with the channel. The Ascend Partner Program is a tiered initiative that accelerates RapidScale’s new solutions-led go-to-market approach and partners’ role as strategic advisors. The program is designed to empower partners to capture a greater share of customer…

Video: SotaTek US CEO on AI Infrastructure Mistakes MSPs Must Fix

In this Channel Insider Partner POV episode, Katie Bavoso sits down with MK Tong, CEO of SotaTek USA, to break down why infrastructure—not AI models—is the real bottleneck for enterprise success. As AI workloads grow more complex, many organizations are rushing deployments without rethinking their infrastructure strategy. Tong shares where companies go wrong, how infrastructure…

Lenovo Expands 360 Program with MSP, Services Focus

Lenovo is rolling out a series of updates to its Lenovo 360 partner program, aiming to simplify partner engagement, accelerate services-led growth, and expand opportunities for managed service providers (MSPs) in key global markets.  The enhancements reflect Lenovo’s continued investment in its channel-first strategy as partners increasingly shift toward recurring revenue and outcome-based IT models.…

Video: SecurityBridge CEO on SAP Security, AI Risks & 2026 Priorities

In this Channel Insider Partner POV interview, host Katie Bavoso sits down with Jesper Zerlang, CEO of SecurityBridge, to discuss SAP cybersecurity, AI-driven threats like data poisoning, and why channel-first strategies will define partner growth in 2026. Zerlang shares insights on securing mission-critical SAP environments, evolving compliance challenges for CISOs and CIOs, and how partners…

Barracuda Advances Cybersecurity Platform and Partner Program

Accelerates Innovation to Strengthen Cyber Resilience and Fuel Partner Growth News highlights: Barracuda unveils BarracudaONE cybersecurity platform innovations and modernised global partner program. New BarracudaONE innovations strengthen cyber resilience across email, network access and generative AI usage. The enhanced partner program introduces new benefits, incentives and tools to help MSPs, resellers and hybrid partners accelerate…

Barracuda strengthens cyber resilience with BarracudaONE platform updates

Barracuda Networks has announced advancements to the BarracudaONE cybersecurity platform and Barracuda Partner Success Program. The latest innovations strengthen cyber resilience across email, network access and generative AI usage, while the enhanced partner program delivers new benefits, incentives and tools that help partners accelerate growth and profitability. “Email and identity‑based attacks are intensifying at an…

Barracuda Adds to Cybersecurity Platform & Partner Program

Barracuda Networks has announced advancements to its BarracudaONE cybersecurity platform and its Barracuda Partner Success Program. Accelerating innovation to boost cyber resilience The cybersecurity company is strengthening resilience across email, network access, and generative AI usage with the BarracudaONE updates. The platform delivers cyber resilience for MSPs and their customers through an open ecosystem. Among…

Sectigo Unveils Multi-Tenant Certificate Management Platform

Sectigo has recently announced a new multi-tenant partner platform purpose-built to enable MSPs, MSSPs, VARs, and distributors to scale and monetize certificate management operations. Unlocking high-margin recurring revenue streams The Sectigo Partner Platform (SPP) will enable partners to build a portfolio of certificate lifecycle management (CLM) services to reduce operational risk caused by mismanaged or…

Huntress Set to Expand Global Partner Program

Cybersecurity organization Huntress is expanding the Huntress Partner Program to resellers to reach and protect more organizations globally. Huntress continues to bring enterprise security to smaller businesses through channel partners The expansion of the program will help Huntress protect the 99 percent of companies that fall below the Fortune 1000, their target customer.  Its expanded…

Indigo Appoints Ilex Content Strategies as its Marketing and Communications Agency of Record

Indigo Telecom Group, a strategic partner for critical digital infrastructure, has appointed  Ilex Content Strategies, a global B2B marketing and communications agency, as its marketing and communications agency of record. Ilex will support brand and messaging development, account-based marketing, content creation, internal communications, and Borderless PR as Indigo drives global growth.      Indigo serves critical digital infrastructure providers, from…

GoTo Launches New LogMeIn Partner Network

Cloud communications and IT organization, GoTo, is launching its new LogMeIn Partner Network, a program that supports IT partners and MSPs with solutions, resources, and enablement opportunities for business growth. GSI and MSP support for a competitive landscape The new partner network is designed to maximize partner success and support technology partners, resellers, Global System…

DataDome Adjusts Partner Program to Build Ecosystem

DataDome has launched an enhanced Partner Program to more tightly integrate resellers with its technology and cloud alliances, as AI agents introduce new security complexities for enterprise customers. Announced on Tuesday, the updated program is designed to move beyond traditional channel structures where resellers, technology alliances, and cloud alliances operate independently.  New structure connects resellers…

Salesforce Revamps Consulting Partner Track for Agentic Era

Salesforce is overhauling its Consulting Track partner program, shifting from traditional implementation metrics to a results-driven model designed to support what it calls the “Agentic Enterprise” era. The company said the program update is intended to reward partners based on verifiable customer outcomes rather than legacy scorecards and administrative benchmarks.  With partners already leading 70%…

GitLab Expands MSP Program for AI-Driven DevSecOps

GitLab is expanding its managed services strategy with a new MSP partner program designed to help providers deliver agentic AI capabilities across the full software development lifecycle while addressing enterprise data sovereignty and compliance requirements. GitLab targets enterprise demand for agentic AI across the software lifecycle Enterprises are accelerating AI adoption but often encounter bottlenecks…

Video: Harbor IT on NENS Acquisition and Why the Generalist MSP Model Is Dying

In this episode of Channel Insider: Partner POV, host Katie Bavoso sits down with leaders from Harbor IT to discuss the company’s acquisition of New England Network Solutions, better known as NENS, and what it means for the future of managed services. CFO Hannah Paige and newly appointed CRO Michael Kourkoulakos, the former CEO of…

Zenarmor Debuts Global SASE Channel Partner Program

Zenarmor on Feb. 24 launched a global SASE Channel Partner Program aimed at MSPs, MSSPs, ISPs, and security-focused channel partners seeking to deliver distributed secure access services without relying on centralized cloud points of presence (PoPs). The Cupertino, Calif.-based vendor said its partner-first initiative formalizes a go-to-market strategy built around what it calls a single-app,…

FormAssembly Expands Partner Program for Regulated Industries

FormAssembly, an enterprise data collection and automation provider, has launched its enhanced Partner Program to accelerate growth and expand business opportunities for its partners.  Meeting the demand for secure, automated workflows According to FormAssembly, the program provides partners with specialized tools and resources to serve organizations operating in highly regulated industries. This includes firms in…

Structured Launching Partner Marketing Execution Platform

Structured is announcing the debut of its AI-native Partner Marketing Execution Platform (PMEP), built to help enterprises activate and scale partner ecosystems. Mult-agent PMEP promises to accelerate channel revenue With this platform, Structured aims to remove the friction that has slowed partner marketing, which traditionally has relied on partners logging into portals, searching content libraries,…

Proofpoint Launches Revamped Global Partner Network

Proofpoint, Inc., a cybersecurity and compliance provider, has unveiled the Proofpoint Partner Network, an enhanced global partner program designed to help partners grow faster, strengthen margins, and deliver greater value to customers as cyber threats increasingly target people, data, and AI-driven workflows. Proofpoint aligns new partner network with channel growth According to Proofpoint, the new…

Operant AI Intros New Partner Program focused on AI Security

Operant AI on Wednesday announced the launch of a new Channel Partner Program to help resellers address growing security risks tied to AI, agentic systems, and Model Context Protocol (MCP) deployments. The San Francisco-based vendor said the program is designed as a full go-to-market initiative, giving partners access to enablement resources, training, incentives, and support…

Palo Alto Networks Revamps NextWave Partner Program

Palo Alto Networks is rolling out a redesigned NextWave Partner Program that reflects how AI and platform-driven security are reshaping partner economics, according to the company. The update moves incentives beyond pure sales volume toward platform adoption, service delivery, and AI-enabled security outcomes, as Palo Alto Networks seeks to align partner growth with enterprise demand…

SecureW2 Debuts Global Channel Program

Passwordless security leader SecureW2 is launching its new global partner program. Stephen Newhauser tapped to lead new program and drive partner revenue growth The Nexus partner program is designed to drive growth, open new revenue streams, and offer high rewards through a performance-based tiering framework aligned to partner engagement and deal involvement. The program will…

SolarWinds Unveils Revamped 2026 Global Partner Program

SolarWinds used its 2026 Partner Summit this week to unveil a revitalized global partner program aimed at strengthening partner-led growth and improving predictability across its channel ecosystem. Program updates promise to deepen partner relationships and scale outcomes The updated program introduces new tiered benefits, expanded marketing investments, deeper enablement, and platform improvements designed to help…