Category: Vendor Leadership & Partner Programs

SEON has launched a global partner program to expand access to its real-time fraud prevention and anti-money laundering (AML) platform, as businesses across industries grapple with increasingly sophisticated, AI-driven fraud threats. Why SEON thinks addressing rising fraud risk across industries will require channel partners Announced this week, the SEON Partner Program introduces three distinct tracks…

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M-Files is rolling out a series of enhancements to its global partner program to accelerate partner growth, strengthen customer support, and enhance collaboration with the company’s field sales organization. Program updates expand incentives, enablement, and sales alignment The updates, announced January 28, expand incentives, enablement resources, and go-to-market alignment for solution providers selling M-Files’ context-first…

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Cyber exposure management and security company, Armis, has announced the launch of the Armis Select Partner Program. Enhancing cyber resilience and deepening a partner-first strategy This new program from Armis will extend Armis Centrix, Armis’ Cyber Exposure Management Platform, to organizations worldwide – enabling joint customers to streamline their security operations and proactively strengthen defenses.…

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Back in October 2024, networking and security leader Cisco unveiled its new Cisco 360 Partner Program, which is formally set to launch this year. Program first announced in 2024 promises increased partner support and enablement The partner program was developed to change how Cisco and its partners create, deliver, and capture AI value. It will…

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Unframe is expanding its channel strategy with the launch of Unframe Unlimited, a new partner program designed to help MSPs, solution providers, and other channel partners monetize enterprise AI deployments more quickly and with less delivery risk. The Cupertino-based company positions Unframe Unlimited as a way for partners to move beyond AI experimentation and deliver…

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Portnox is launching a new global channel partner program as enterprises accelerate digital transformation initiatives that are reshaping network security requirements.  The move formalizes the company’s existing reseller relationships and signals a deeper investment in partner-led growth for its cloud-native, zero-trust platform. Kristen Knight joins as VP of channel sales to scale Portknox channel The…

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GTT has introduced new capabilities within its EnvisionDX platform. The enhancements, announced Jan. 15, expand EnvisionDX into a more autonomous, real-time orchestration portal for channel partners, consolidating global connectivity, security, and managed services into a single interface designed to speed deal velocity and improve quote accuracy. GTT stresses the importance of partner feedback in developing…

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Keepit has consolidated and expanded its global channel organization as part of a broader effort to accelerate partner-driven growth and reinforce its commitment to a 100 percent channel-led go-to-market strategy. The Copenhagen-based SaaS data protection vendor said the updated structure is designed to create greater consistency across regions while allowing local teams to tailor execution…

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Java-focused company Azul is making a shift in its Java Channel Program, elevating its strategic leadership as it tracks towards 30 percent year-over-year growth in channel-sourced and channel-involved new and upsell bookings. Azul reports ‘significant growth’ in its channel leading to expansion in 2026 Azul has seen significant growth in its channel program across deal…

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Datadobi has promoted longtime channel executive Daniel Esposito to vice president of global alliances, tasked with building a worldwide services partner ecosystem focused on unstructured data management. Datadobi expands services-led partner strategy In his new role, Esposito will focus on recruiting, enabling, and scaling service partners that can design and deliver comprehensive unstructured data management…

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SecurityBridge has appointed Jesper Zerlang as chief executive officer, effective January 1, 2026, signaling a leadership shift aimed at accelerating the company’s international growth strategy.  Zerlang previously served as chairman of the board for the past year and steps into the CEO role as the SAP security specialist scales with backing from funds advised by…

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AI-native partner marketing automation platform for global enterprises, Structured, is naming Stacey Epstein as its new CEO. Epstein takes role following years of experience in enterprise software leadership  Epstein will succeed founder and former CEO Daniel Nissan, who will advise during the transition. “Structured already powers some of the world’s most sophisticated ecosystems, including IBM,…

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Before we head into 2026, Channel Insider has one more leadership recap for the month of December. The end of this last quarter has brought about a number of C-Suite changes and channel leadership shifts to scale growth and innovation. Check them out below: The new channel-focused leadership at Darktrace, Versa Networks, and more Shield…

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Rolling out in the first quarter of 2026, Google Cloud will launch the Google Cloud Partner Network, part of a strategy to recognize partner contributions across the customer lifecycle. Google Cloud Partner Network shifting how success is measured The new program will apply to all partner types, according to Colleen Kapase, VP of channels and…

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Secure virtual mobile infrastructure (VMI) platform, Hypori, recently launched its new Hypori Partner Program, a global partner program designed to enable resellers, managed service providers (MSPs), system integrators (SIs), and technology partners with new revenue opportunities by delivering secure mobile access, without data ever touching the device. Global partner program for enterprise mobility  This new…

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AWS has announced several key updates and enhancements to its various channel programs, incentives, and other activities. We spoke Justin Copie, the CEO of AWS partner Innovative, about what the changes will mean for his business operations in 2026. New MSP incentive structure targets activity across cloud, AI, and more AWS announced a series of…

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Tanium Converge underscored a clear message: security, IT operations, and AI are rapidly converging, and autonomous IT is emerging as the operating model customers now expect.  Throughout the conference, Tanium and its partners emphasized that organizations can no longer rely on fragmented tooling—and that channel partners who help unify security and IT outcomes will be…

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Apica, provider of telemetry pipelines for observability platforms, is making significant upgrades to its global partner program. Updates to program include incentives, onboarding support, and more for resellers The program enhancements include new incentives, streamlined onboarding, and expanded support for resellers and referrers. “Our partners are essential to Apica’s growth and innovation. With this upgraded…

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Dispersive Holdings, a DARPA-born organization focusing on stealth and quantum-ready networking, is launching Dispersive Accelerate, a global partner program. Dispersive Accelerate for high-margin secure networking The new partner program from Dispersive is designed to help VARs, MSPs, integrators, and cloud partners unlock new recurring revenue and differentiate with next-gen secure connectivity. The program will help…

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Cynomi announced today that it has added a new chief marketing officer to its executive team. We spoke with Erin McLean about her new role and how Cynomi will continue to support channel partners next year. McLean brings years of security expertise to new role McLean brings over a decade of experience driving global expansion…

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Security vendor ThreatDown today announced a new global program to support its reseller partners. We spoke with ThreatDown General Manager Kendra Krause ahead of the announcement about how the program addresses partner feedback and why now was the right time to build a new approach. Nexus Partner Program brings technical support, GTM resources, and other…

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Ingram Micro recently awarded top partners and extended its Trust X Alliance to more countries worldwide. The moves reflect the company’s ongoing commitment to its partner base and signal that the channel’s real value continues to lie in human-led relationships. Ingram Micro expands Trust X Alliance globally At Ingram Micro’s ONE conference, the company announced…

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ControlMonkey, an Infrastructure-as-Code (IaC) automation platform provider, has launched its new Global Partner Program — unifying VARs, MSPs, and technology/integration partners under a single, streamlined framework. Delivering automation and compliance to cloud According to ControlMonkey, the program is designed for partners building services around Terraform, OpenTofu, and IaC automation — helping enterprises deliver automation and…

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Cisco continued the steady stream of information out of its 2025 Partner Summit. Second-day news included a new AI-enabled resource platform and more information about the upcoming rollout of the Cisco 360 partner program. IQ program, continued changes point to focus on partner enablement The newly announced Cisco IQ program is the company’s way of…

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WatchGuard Technologies, a provider of unified cybersecurity, recently announced the appointment of Joe Smolarski as its new CEO. Interim president Srivatsan transitions to board of directors Smolarski comes over from Kaseya, a global provider of IT management solutions, where he served as President since 2023, and as their COO from 2018 to 2022. Vats Srivatsan,…

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The start of Q4 is ripe with change to the leadership structures of several organizations across the channel, including several that will help reorient the way channel programs are operated at certain enterprises. Channel Insider has rounded up the significant positional changes and tracked leadership shifts throughout the year. Let’s take a look at some…

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Zoom today announced major updates to its global partner program, emphasizing flexibility and growth.  The company says the updated program will focus on a more flexible, value-driven approach to better support partners and simplify customers’ journeys. Key updates target segmentation, assessments, and partner dashboard capabilities “Our previous partner program served us well in the early…

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Cellular connectivity platform and solutions provider Aeris recently announced the launch of its expanded global partner ecosystem to enable technology advisors, distributors, VARs, MSPs, OEMs, and carriers to deliver secure, scalable Internet of Things (IoT) and Fixed Wireless Access (FWA) solutions worldwide. Partner program changes target demand for IoT across VARs, TSDs, MSPs, and more…

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At the Public Sector Summit 2025, Google Public Sector (GPS) announced a new set of investments in its partner ecosystem to deepen collaboration and empower partners to capitalize on AI. GPS partner programs see new funding and training pathways The investments GPS is making in partner-focused programs include: Expanded Rapid Innovation Team (RIT) partner funding:…

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Unified SASE as a Service provider, Aryaka, recently announced the launch of a revamped channel program and that Michael McCollough has joined the company as a strategic advisor. Boosting channel partners’ efforts with new resources and expanded selling efforts The program is designed to reward proactive partners and encourage proactive and collaborative selling. Further, the…

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Anti-ransomware solution provider, Halcyon, recently announced the appointment of veteran channel leader, Dave Pawloski, as Worldwide Vice President of Channel and MSSP. New leader tapped to expand partner reach while scaling ransomware solutions Pawlowski will be charged with leading Halcyon’s partner ecosystem strategy to accelerate growth, expand global reach, and enable partners to provide next-gen…

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The leaves are beginning to change, and so too are the executive benches of several major IT players, including several new chief executive officers (CEOs).  These new appointments consistently align with the organization’s growth strategies and expanding partner ecosystems.   From month to month, Channel Insider is keeping track of the major positional changes that impact…

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Snowflake, a cloud-based data storage company, is updating its Snowflake Partner Network (SPN) Reseller Program to enhance customer value and introduce new revenue opportunities. The updates enable Snowflake to make greater commitments to joint go-to-market efforts with its partners and incentivize them to sell as part of the Snowflake ecosystem. New investments boosting the SPN…

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As summer turns to fall and schools go back in session, the channel has remained active in the leadership space, with organizations making changes to their executive teams to ensure growth and success in the latter part of the year. Some organizations have parted ways with veterans, while others have brought in new veterans to…

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